Why does the Texas Longhorns brand matter?
The Texas Longhorns are a blue blood of college football, but now the Longhorn brand can go in conjunction with being a part of the most successful conference in college football. This will help recruits that desire to play for the brand but having been torn and deciding that their desire to play in the SEC supersedes their desire to play for Texas no longer have to make that decision. This is the best of both world for the Longhorns and their fans.