Historic NIL Deal Signed by SEC Athlete

LSU gymnast, Livvy Dunne just signed a massive NIL deal with a company called passes. The deal is reported to be a multi-million dollar deal. The gymnastics star’s NIL valuation per On3’s Pete Nakos  is $3.7M.

The deal makes sense for passes as their business model is to help creators become entrepreneurs while creating relationships with fans to make money. And Dunne definitely fits the bill for that with over 130,000 followers on X (formerly known as Twitter), five million followers on Instagram and eight million on TikTok.

Dunne has allowed fans an inside look through her social media into what it is like to be an NCAA athlete over the past few years. Her warm personality has made her very likeable not only to fans, but to companies as well obviously who like Passes, find a partnership makes great sense.

According to On3, Dunne’s NIL valuation trails only USC guard Bronny James ($3.7 million) and Shedeur Sanders ($4.6 million).

Dunne is set to star in an upcoming docuseries The Money Game which will give an inside look into the 2023-2024 athletic season inside LSU athletics. It is initially set to be released on Amazon Prime Video.

Former LSU star athletes Angel Reese and Jayden Daniels are also featured in the docuseries.

Dunne’s rise in fame came largely from her social media following over the years and has culminated with the recent NIL deal. But do not let it be lost on you that Dunne aims to do right with her finances as her and now former LSU star Angel Reese have been giving back to other female athletes that do not have as much as they do for a few years now.

Reese’s NIL valuation per On3 was at $1.7M herself before graduating and being drafted into the WNBA this past month.