Jackpot: Lucrative NIL deals signed for three SEC football stars

Name, image and likeness has been legal in college athletics since 2021, and the deals have not stopped rolling in. NIL has become so robust that multiple athletes across the SEC have been valuated by On3 to be millionaires in net worth. Lately, a few key names added some impressive new deals which will cause that stat to be updated.

Three SEC football players that signed recent NIL deals

Jaxson Dart (QB, Ole Miss)

Jaxon Dart signs with Dick's Sporting Goods: Dart is a Heisman Trophy candidate entering the 2024 season, and Dick’s Sporting Goods knows that. Signed an endorsement deal with the sporting goods brand that will have him starring in a new back-to-school ad with sports commentator Kay Adams.

Jaxon Dart's thought on NIL deal: “Partnering with Dick’s Sporting Goods is an incredibly opportunity,” Dart told On3’s Pete Nakos. “I’m looking forward to sharing my style and gear preferences with fans and being part of a brand that truly supports athletes.”

On3 estimates the deal to be worth in the range of $100,000. Dart holds one of the highest On3 NIL valuations in the country at $1.6 million and also has deals with Ole Miss’ The Grove Collective and EA Sports .

Taylen Green (QB, Arkansas)

Green was the starting quarterback for the Boise State Broncos last year and is relatively unknown in the SEC outside of Fayetteville where he will be the starting quarterback for the Razorbacks in 2024.

Green drives a Ram 1500: Green is poised for a breakout season in 2024, and that is exactly what Fletcher Auto Group is banking on. The Arkansas automotive retailer signed a deal with Green that was facilitated by Arkansas’ NIL collective, Arkansas Edge. The deal has Green driving around a new Dodge Ram 1500.

Cormani McClain (CB, Florida)

After transferring to the Florida Gators this past offseason, former five star cornerback McClain did not take long to get a big NIL deal as he will be partnering with Florida’s focused NIL collective, Florida Victorious.