The Big12 Conference recently announced they may be changing the name of their conference due to a deal with All State Insurance that could earn the league between $30- $50 million annually. This would be a lot of money to pass up. And one would think that if the Big 12 makes this move, other conferences may not be far behind.
As a traditionalist of college football and fan, this would be a big change for the Southeastern Conference specifically that has been named as such since it began in 1933. One would think that the Big 10 and other conference would also follow suit. And with all of the recent changes in college athletics and NIL, one can only speculate that it may happen sooner rather than later.
If the change does indeed happen, with it comes speculation as to what the SEC should be named, and what corporate organizations may want to have a hand in sponsoring the name.
What are some companies that make sense for corporate sponsors of the SEC?
Waffle House
Headquartered in Atlanta, Georgia, Waffle House has long been a staple of the southeast. Heck, former Auburn Tigers football coach Guz Malzahn use to make a tradition out of every home game victory going there for a meal after the game.
According to World Population Review , there are over 1,900 Waffle House locations in 25 states across the country.
Coca-Cola
Also headquartered in Atlanta, Georgia, Coca-Cola would make great sense. Tailgating is a central part of college football, and the SEC is no exception. The natural tie-ins Coca-Cola would have with the conference makes a lot of sense.
Coca-Cola is not shy when it comes to the sports world either as they have had an interest in NASCAR for decades now, with their own team of drivers being a main sponsor for the soft drink.
This would also make sense to get a leg up on Pepsi who has one of it's brands, Dr. Pepper as the main sponsor for the Big 12 championship game.